Crock named to state commerce department

January 12, 2021
Southeast Sun

The woman who has served as the executive director of the Ozark-Dale County Economic Development Corporation for five years has been selected for a state position.

Veronica Crock has been named a senior project manager at the Alabama Department of Commerce. She will be working with the Business Development Division at the department.

“I work with a team of economic development professionals across the state to help advance the economy and improve quality of life for Alabama citizens,” Crock said Jan. 12. “It wasn’t an easy decision to leave the Ozark economic development team, but I’m truly honored to be considered and feel privileged to be a part of the state team.”

Crock will “indeed be missed,” said Dale County Commission Chairman Steve McKinnon, who serves on the Ozark-Dale County Economic Development Board of Directors. “She has done an outstanding job during her tenure on our economic development team.

Ozark-Dale County Economic Development Board member and former Dale County Commission Chairman Mark Blankenship agreed. “Veronica has worked diligently to put Ozark and Dale County on the map,” Blankenship, who is now Ozark mayor, said. “We know she will do a great job with commerce and look forward to working with her in that capacity.”

The Business Development Division identifies potential corporate investors that will broaden Alabama’s economic base, works to bring in foreign direct investment, expands exports of state-based companies, assists small businesses and attract film projects according to the department’s website.

“The Business Development Division and its partners use an integrated teamwork approach to demonstrate to prospects the level of support they can expect with a project in Alabama. The division also works with communities across the state to help them determine how they can become more competitive for new job creation.

“The overarching goal of the division is to achieve the objectives of Accelerate Alabama, the strategic economic development growth plan adopted in 2012 and revised in 2017,” according to the website. “In Accelerate Alabama’s first seven years, companies from around the globe announced Alabama economic development projects involving commitments for roughly 135,000 jobs, as well as $42 billion in capital investment.”

Crock previously served as the Dean of Planning, Information Services and Institutional Effectiveness at Enterprise State Community College and the Alabama Aviation Center of Excellence for over 12 years.

In that capacity, Crock worked with economic development organizations, local governments and educational entities to establish a solid background in workforce development and has a proven history of connecting education and industry.

An Alabama native, Crock holds a bachelor’s degree from Indiana University, a master’s degree from Troy University. She is a graduate of the Applied Economic Development Honors Program at the University of Alabama and the Intensive Economic Development Training Institute at Auburn University.

As a Rotarian, Crock received Rotary International’s Paul Harris Fellowship in 2015 and was named a Jerry B. Brunson Fellow in 2011 in recognition of her contributions to the community.

Crock is also a member of the Economic Development Association of Alabama, Council for Resource Development, National Council of Professors of Educational Administration, Alabama Association for Institutional Research, the regional Workforce Development Council of Alabama, Experimental Aircraft Association and the Aviation Council of Alabama.